Ripple Field is an interactive experiment by Reynaldo “Rey” Román: a paper boat drifting across a sea of Unicode marks, with day-to-night palettes, musical ripples and a coquí chorus after dark. Draw an 8 to stir the water, blow to sail, tilt to steer.
Reynaldo Román is a product, brand and marketing leader with 20+ years connecting product, brand, marketing and revenue into a single customer journey, across fintech, performance marketing and adtech in EMEA, APAC and the US. He has led teams at Klarna (Retail Media), Epsilon and Conversant, and most recently was SVP Marketing, Product & Brand at CJ (Publicis Groupe), where he repositioned a ~$180M business at board level.
His brands and clients span fintech, travel, retail and sport. He won and grew the Booking.com account (from $3M to $5M) and retained Expedia at CJ Affiliate; led retail-media programmes at Klarna for brands including eBay; and built enterprise account-based marketing at Epsilon for Topshop and Domino’s Pizza. At Conversant and Dotomi, as VP of Product Design, he built the product-design function behind one of the industry’s first dynamic-creative-optimisation (DCO) platforms, generating billions of personalised ad experiences for top-500 advertisers including Gap, Bloomingdale’s, Bergdorf Goodman, Under Armour, Target and West Elm. Earlier, at Leo Burnett, he led national campaigns for McDonald’s, Bank of America and Diageo.
He is a dual US/UK citizen based in London, working between London, New York and Puerto Rico. 2026 is a deliberate sabbatical year spent close to family and deep in applied AI, exploring what happens when intelligence meets real life, real spaces and real people. He builds this year under Projek+100 and returns to selective leadership work in 2027.
Languages: English and Spanish. The best way to reach him is on LinkedIn. Building something for 2027? Leave a line. More soon.
I'm on sabbatical.
The captain is ashore.
Everything out there wants your attention. This little sea wants your presence. Stir it, breathe into it. Play is how we remember we're alive. The boat is yours, captain.